Let us just think about it. Firstly, the feeling of exclusivity depends on what your neighbours drive. If car model X only sells 10 examples in the country but all the owners live in the same neighbourhood, then the owners’ experience is far from exclusive. With regards to the BMW 3 series, these sell in great numbers and the owners will be concentrated in the leafy smart housing areas, so the owners will see many examples everyday. And since silver and black colours are more popular, the owners will see identical cars. Does it really matter? I would guess no. People seem happy to buy the popular models (therefore they remain popular). I think people feel justified and vindicated in their choice of car, since so many other people have come to the same conclusion.

I recently went for a weekend to Paris and I saw more Maybach cars than Citroen C6. I saw one Maybach. I was looking out for the gorgeous Citroen C6, and this being Paris I thought there would be many examples. But no, even the French are eschewing guaranteed exclusivity and going for more popular vehicles. Why? I think I know some of the reasons.

Like the VCR buyers of the early eighties, one type might be technically better (the Betamax) than the others but this doesn’t make it the smarter buying decision. There are also non-technical reasons to be considered. With cars overall cost is probably the major factor. Cars cost so much money that buyers have to look at the resale factor. Any car which is popular new is likely to be popular and in demand when used. This generally equals lower depreciation.

Visiting my local Citroen dealer, I asked them how many C6’s they had sold. The answer was as expected: none. A car not even crawling out of the showroom is going to be difficult to sell 3 years down the line in the classifieds. And then incur a massive loss.

Conclusion: buyers cannot afford to buy cars which are too exclusive.

Return to Amistad Home.

This article is sponsored by Proqul Ozone store who supply the Ozonology Sanitisation service.

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